Web Site Content Strategist Job Description Example

     The Content Strategist is responsible for overseeing all Web site content requirements, and creating all content strategy deliverables (content audits, gap analyses, taxonomies, metadata frameworks, content style guides, content migration plans, etc.) across the project lifecycle. Collaborating closely with the Information Architect, Taxonomy Lead, internal business clients and people from our Editorial, Creative, Strategy and Technology groups, you will be critical to defining the content quality, processes and workflows for the websites and applications our teams create. You will also work closely with the clients to ensure the necessary content is generated using best practices and the methodologies you set up. Ideal candidates will have a healthy sense of humor, and an ability to collaborate and inform without needing to be the smartest person in the room.

Position Description

Responsibilities include:

• Consulting with sales and internal business stakeholders to understand and assess their needs relative to the Sales Portal and recommend appropriate solutions
• Determining projects' overall content requirements and potential content source
• Review content with owners and validate the following: appropriate channel, audience, role, and timing
• Enter content into the Content Management System and publish to the portal
• Pro-actively reach out to coordinators and business stakeholders to assist with content accuracy and "freshness"
• Equal fluency in techno-speak and layman's terms
• Participate in additional projects, including portal release cycles and process and communication redesign initiatives
• Establishing a style guide and editorial procedures for all written elements of the site

Minimum Requirements

• 5+ years experience with process, communications, operations, project management, and/or web technology and content management tools from an operations perspective
• Knowledge of web content and development processes, best practices, and emerging trends
• Excellent project management skills with demonstrated ability to implement
• Customer-oriented
• Proficient in MS Office applications, and experience with content management systems
• Demonstrated experience working with sales organizations, processes, and systems
• Experience with Vignette Content Management System or Portal, is a plus
• Excellent organization, interpersonal, written, and verbal communication skills are essential
• Ability to work and negotiate with all levels of individuals within the organization in a project environment
• Demonstrated team facilitation and problem solving skills
• Excellent relationship building and coordination skills
• Ability to work in a team environment under tight deadlines with multiple concurrent deliverables
• Has a "does what it takes" attitude in accomplishing tasks to meet deadlines
• Self-motivated and quick learner

Additional Knowledge & Skills

• Knowledge of web content and development processes, best practices, and emerging trends
• Excellent project management skills with demonstrated ability to implement
• Customer-oriented
• Proficient in MS Office applications, and experience with content management systems

Education
Requires a Bachelor's Degree or equivalent experience

     Note that this job description sounds very specific and has a lot of requirements that you might not think you have. I know nothing about the company and only the basics about the position, but I can almost guarantee that the hiring manager would ignore most of these "requirements" if he was talking to someone with decent writing experience and project management skills. What any company mainly wants when looking to hire a content strategist is:

• A decent writer and editor
• Someone who understands how to plan and implement a project
• Someone who really wants to do this kind of work
• Someone who understands the bare basics of how the Web works technically

     The rest is all gravy. Everyone is "customer-focused" and has a "does what it takes" attitude. Be personable, smart, pleasant to work with, and show that you have those four items listed above and very few Web site content strategist jobs will be impossible to get. Add that you have some knowledge about content management systems that we will cover later in the book and you will be golden.